Sony EMCS Malaysia has organised a corporate social responsibility (CSR) programme under its environmental, safety and health campaign -”SAVE THE RIVER” at the Juru Dam Riverside near Bukit Tengah area on 15th October 2011.
Amongst the activities carried out were making and throwing of mud balls into the Juru River, children drawing contest with its theme ”Save The River”. More than 200 participants from Sony, MPSP, NGOs and students of SK Permai Indah participated in this environmental awareness and educational programme. Present at the event today was Sony EMCS Malaysia President Mr Ryuzo Tamayama together with his team of senior managers, Council Secretary Haji Rozali, event facilitator Mr Chew Eng Seng. A total of 7,848 mud balls were produced by Sony staff and thrown into the Juru River.
The Mud balls are useful as one of the environmental solutions towards reducing water pollutants and thus improving water quality in our rivers and drains. The E.M. ( EFFECTIVE MICROORGANISMS) fermentation emitted from the mud balls will alleviate or destroy the ammonia nitrogen found in human effluents and sewerage leakages into the water system. These mud balls should be drop at polluted waterways every 4 months.
The local council MPSP has embarked on the “Cleaner Penang” Initiative and has strongly encouraged multi-national companies, factories, schools and NGOs to participate in environmental preservation programme. For those who are interested in mud balls making programme or wish to organise similar CSR programme, kindly contact MPSP’s LA 21 co-ordinator Mr Chew Eng Seng at 012 4773990 or email him at eschew@mpsp.gov.my.
Below are some snapshots of the event :-

Students drawing contest in progress..

Selecting winners of drawing contest..

Sony EMCS President Mr Ryuzo Tamayama with the winners of the drawing contest.

Throwing mud balls into Juru river at the Juru Dam Riverside area..





















































